Status: Work in Progress (Working Paper)
๐ Research Overview
As the energy market transitions toward decentralized systems, the role of the consumer is changing from a passive user to an active โprosumer.โ This research investigates the market acceptance of Smart Home Demand Response (DR) services, where households adjust their power consumption in response to grid signals.
โ๏ธ Key Methodologies
- Discrete Choice Experiment (DCE): Designing hypothetical service scenarios involving varying incentive levels, automation degrees, and privacy protection measures.
- Psychological Threshold Analysis: Identifying the โresistance pointsโ where consumers balance the economic benefits of energy saving against the loss of domestic comfort and privacy.
- Market Segmentation: Profiling potential early adopters to provide strategic insights for utility companies and smart home platform providers.
The findings from this study will provide the foundational behavioral parameters for larger-scale energy market simulations.